Pure attractions are geographical or biological features that have a particular appeal to the tourism market. Many issues are also subject of considerable public controversy and concern due to green washing , a trend in the direction of the commercialization of tourism schemes disguised as sustainable, nature based mostly, and environmentally friendly ecotourism.
Colombia, the nation with the highest biodiversity per sq. kilometer on the planet, the first in terms of the variety of species of birds and amphibians, second in crops, third in reptiles and fifth in mammals, will offer its visitors on the International Tourism Trade Show, ITB 2011, its Nature Tourism proposal.
Consists of instruction in environmental research; pure resource management and interpretation; tourism planning, management, and policies; public land use administration and insurance policies; communications; advertising; and public relations.
The thought is simple: mobilise all stakeholders to work collectively in making tourism a catalyst for constructive change, consistent with worldwide frameworks such as the European Charter for Sustainable Tourism, the World Constitution for Sustainable Tourism +20, or the 17 Sustainable Growth Targets (SDGs) that tackle extreme poverty, inequalities, conservation of the pure atmosphere, local weather change, the financial system and peace, among different strategic sustainable development issues.