Ryanair, Wizz Air, easyJet, Volotea — the headline fare is 19.99 euro, but the final price at checkout is often 80+ euro. The low-cost model is not a scam; it is an unbundled menu where every add-on has a price. Here is the cost map and the counter-strategies that keep the total low.

The hidden cost menu (per passenger, one way, typical)

Add-on Ryanair Wizz Air easyJet Volotea
Carry-on bag (10 kg, overhead) €15–35 €15–30 €15–25 (Flexi) €15–25
Checked bag (20 kg) €25–45 €20–40 €25–35 €25–40
Seat selection (standard) €4–12 €3–10 €3–15 €4–12
Seat selection (extra legroom) €15–25 €12–20 €15–30 €15–25
Priority boarding €6–10 €5–8 Incl. Flexi €5–8
Airport check-in (forgot to online) €55 €30 €45 €35
Print boarding pass at airport €20 €15 €15 €10
Name change (typo) €45–115 €45 €50 €50
Water / snack on board €3–5 €3–5 €3–5 €3–5

The counter-strategy checklist

  1. Travel light (under-seat bag only): 40x30x20 cm fits free on all four. Pack 5 outfits, wear boots/jacket. Saves €15–35 each way.
  2. Check in online + mobile boarding pass: mandatory. Screenshot backup. Saves €20–55.
  3. Don’t select seats: auto-assign at check-in (24–48h before) usually keeps groups together. Saves €4–30.
  4. Bring empty water bottle + snacks: fill post-security. Saves €6–10.
  5. Book direct on airline website/app: third-party sites (Kiwi, eDreams, Gotogate) add “service fees” €10–20 and complicate changes.
  6. Use airline app for check-in: push notification at 24h mark = best seat auto-assign.
  7. Pay in local currency: airline dynamic currency conversion adds 3–5%.

The “fare bundle” math

Sometimes “Flexi” / “Wizz Flex” / “Plus” bundles (carry-on + seat + changes) are cheaper than adding à la carte. Compare at booking: if you need carry-on + seat selection, the bundle often saves €10–20.

The volatility rule

  • Book 3–6 weeks out for leisure (sweet spot).
  • Tuesday/Wednesday departure = 15–25% cheaper than Friday/Sunday.
  • Early morning / late night = cheaper + fewer delays.

One-line verdict

Under-seat bag only, online check-in + mobile pass, no seat selection, bring water/snacks, book direct on airline app, Tuesday/Wednesday 3–6 weeks out — the protocol that keeps the €19.99 fare at €19.99.